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Custom database solutions can provide much more than the complex tasks of manipulating and calculating information. In the case of Newspaper National Network's Market Planner, Makeko created a free-standing database for distribution on CD-ROM.
This application facilitates the process of choosing a newspaper market area for advertising by allowing the user to search selected criteria, sort by relevance, and print or export the information into various spreadsheet or database formats for further perusal.
This database application, including an extensive help guide, operates independantly of additional software on either the Macintosh or Windows operating system.
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